Kamis, 09 April 2009
Universal Music Group and YouTube to launch revolutionary premium music and video service
NEW YORK, NY and SAN BRUNO, CA, April 9, 2009
Doug Morris, Chairman & Chief Executive Officer of Universal Music Group (UMG), the world's leading music company and Eric Schmidt, Chairman of the Board & Chief Executive Officer of Google Inc., today announced that UMG and YouTube, a Google subsidiary, are working together to launch VEVO, a music and video entertainment service that will feature UMG’s premium video content.
In addition to VEVO, YouTube has renewed and extended its successful partnership with UMG that allows users to continue creating and watching user-generated videos containing UMG sound recordings and Universal Music Publishing Group’s compositions on YouTube through various territories around the world. The two companies will also share advertising revenue on YouTube and VEVO.
Launching later this year, VEVO will be a premium online music video hub built for consumers, advertisers and content owners that will blend UMG's broad catalog of top artists and content with YouTube’s leading edge video technology and user community. YouTube will provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site. On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a special VEVO branded embedded player.
“VEVO will bring the most compelling premium music video content and services to the world's single largest online video audience,” stated Mr. Morris. “We believe that at launch, VEVO will already have more traffic than any other music video site in the United States and in the world. And this traffic represents the most sought after demographic for advertisers, especially as advertising dollars continue their shift from old media to new. VEVO will be uniquely positioned to monetize this opportunity and a host of others as we grow it to become “the” destination for premium music video content online. For music lovers who want the best in music videos, the VEVO experience will be second to none. At the same time, VEVO will expand the premium video marketplace, generate new revenue streams for content creators, and provide brand advertisers an unprecedented opportunity to get in front of a highly engaged audience. We couldn’t be more excited about the huge potential we see in the VEVO service.”
“Technology has allowed fans to discover music in endless ways while creating new business opportunities for artists and labels alike,” said Mr. Schmidt. “At Google, we are committed to promoting greater innovation and choice and are thrilled to be working with UMG in what will surely be an exciting new service for consumers, advertisers, content creators and the music industry at large.”
At launch, people will be able to access UMG’s entire catalog of premium music video content, including professionally-created and full-length videos on VEVO, as well as artist-generated content and user-generated content hosted on YouTube. VEVO will also serve as a syndication platform, expanding the reach of the VEVO brand. This innovative platform is aimed at providing consumers the very best in digital music content while further extending UMG's lead in the direct-to-consumer market.
Presently, UMG's YouTube video channel has more than 3.5 billion views, making the UMG channel the most watched on YouTube.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.
Universal Music Group's record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.
About YouTube
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
Rabu, 08 April 2009
Click-to-Buy Expands to 8 New Countries
Whether you come to YouTube to watch a specific video, discover related content, or engage and interact with people and videos from all around the world, our goal is to put you in control of your online video experience. This means making it easier for you to find what you're looking for (like dedicated channels for music or HD videos) and offering you new and innovative ways to engage with that content.
One way we already offer you this kind of deeper experience on YouTube involves music videos on the site: Click-to-Buy, our eCommerce platform, helps you find products (like songs and DVDs) related to the videos that you're watching. A recent study found that after watching a music video on YouTube, 50% of adult users in the U.K. then go on to purchase music from that artist. And we've seen these results for ourselves -- three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.
We're excited to announce that today we're rolling out Click-to-Buy links on music videos in 8 additional countries: Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Now Click-to-Buy partners can offer music downloads to hundreds of millions of people around the world.
We enjoy working with our music partners to provide them with these kinds of opportunities, and we look forward to further expanding the program in the coming months.
Best,
Thai Tran
Product Manager
The YouTube Team
One way we already offer you this kind of deeper experience on YouTube involves music videos on the site: Click-to-Buy, our eCommerce platform, helps you find products (like songs and DVDs) related to the videos that you're watching. A recent study found that after watching a music video on YouTube, 50% of adult users in the U.K. then go on to purchase music from that artist. And we've seen these results for ourselves -- three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.
We're excited to announce that today we're rolling out Click-to-Buy links on music videos in 8 additional countries: Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Now Click-to-Buy partners can offer music downloads to hundreds of millions of people around the world.
We enjoy working with our music partners to provide them with these kinds of opportunities, and we look forward to further expanding the program in the coming months.
Best,
Thai Tran
Product Manager
The YouTube Team
Selasa, 07 April 2009
Fred Hits 1m Subscribers
Congratulations to YouTube's most hyperactive star, the helium-voiced Fred Figglehorn, on the occasion of his Fred channel recording its millionth subscriber, the first YouTube channel to do so. What's even more amazing is that all this was accomplished in under one year.
A few Fred facts for the uninitiated (if there is such a thing): Fred is the creation of Lucas Cruikshank, a 15-year-old Nebraskan who was first spotted making videos with his cousins on the JKLproduction channel. His Fred channel is the fastest growing in YouTube history, featuring such smash-hit episodes as Fred Goes Swimming (23m+ views), Fred Loses His Meds (17m+ views), and Fred Goes to the Dentist (13m+ views).
Fred's high-pitched episodes chronicle the misadventures of a pseudo six-year-old, as he over-reacts to friends, family and schoolmates, events in his life, and the object of his non-reciprocated affection, Judy. Cruikshank releases his videos in traditional TV style, in 10-episode seasons that have become the schoolyard equivalent of must-see TV. His millionth subscriber joined the cult of Fred early in season three.
So congratulations Lucas/Fred on achieving this notable milestone in the history of online video. We're very impressed. Sadly, we can't promise that Judy will ever share our enthusiasm.
Best,
Mark Day
YouTube Comedy
A few Fred facts for the uninitiated (if there is such a thing): Fred is the creation of Lucas Cruikshank, a 15-year-old Nebraskan who was first spotted making videos with his cousins on the JKLproduction channel. His Fred channel is the fastest growing in YouTube history, featuring such smash-hit episodes as Fred Goes Swimming (23m+ views), Fred Loses His Meds (17m+ views), and Fred Goes to the Dentist (13m+ views).
Fred's high-pitched episodes chronicle the misadventures of a pseudo six-year-old, as he over-reacts to friends, family and schoolmates, events in his life, and the object of his non-reciprocated affection, Judy. Cruikshank releases his videos in traditional TV style, in 10-episode seasons that have become the schoolyard equivalent of must-see TV. His millionth subscriber joined the cult of Fred early in season three.
So congratulations Lucas/Fred on achieving this notable milestone in the history of online video. We're very impressed. Sadly, we can't promise that Judy will ever share our enthusiasm.
Best,
Mark Day
YouTube Comedy
A Finish Line That Must Be Crossed
Today on the homepage, we're featuring a hot Oscar-nominated film set in the slums of India. No, not that one -- this film tells a real story. In honor of World Health Day, we're highlighting The Final Inch, an inspiring short documentary about a group of dedicated workers who are going door-to-door to give polio vaccines to children in the poorest areas of India:
Since polio no longer exists in the developed world, many assume that the crippling disease has been eradicated. Sadly, this isn't true. Polio is still a reality in the world’s poorest countries. Created by our friends at Google.org and Vermillion Films, this captivating 38-minute film brings to light the global challenge of polio eradication and tells the story of those who are on the front lines helping the most vulnerable -- children under five living in some of the world's most destitute regions.
We hope that the film will raise awareness about the existence of polio and encourage you to support the public health workers who are working so hard to bring an end to the disease. You can click here to learn more about polio eradication efforts or to contribute to the cause.
Yours,
Ramya Raghavan
YouTube Nonprofits & Activism
Since polio no longer exists in the developed world, many assume that the crippling disease has been eradicated. Sadly, this isn't true. Polio is still a reality in the world’s poorest countries. Created by our friends at Google.org and Vermillion Films, this captivating 38-minute film brings to light the global challenge of polio eradication and tells the story of those who are on the front lines helping the most vulnerable -- children under five living in some of the world's most destitute regions.
We hope that the film will raise awareness about the existence of polio and encourage you to support the public health workers who are working so hard to bring an end to the disease. You can click here to learn more about polio eradication efforts or to contribute to the cause.
Yours,
Ramya Raghavan
YouTube Nonprofits & Activism
Kamis, 02 April 2009
YouTube Rep of the Week Asks: "Where Should The Money Go?"
As Congress considers this year's budget and the many areas that require funding -- health care, education, defense, the stimulus -- they're going to have some tough choices to make due to the economic crisis. That's why this week's Representative of the Week. , Congressman Tim Ryan (D-OH), wants your input as to what Congress's budget priorities should be:
You can visit the YouTube House Hub now to offer your budget suggestions to Congressman Ryan. In addition, our Senator of the Week Blanche Lincoln (D-AR) has a video up on the Senate Hub, asking for your ideas on how to improve national service in the United States:
Last week, the Senate passed the Serve America Act, which calls for the most significant expansion of our national service programs in 16 years. Do you think national service should be a major priority for the country? Will it help our economy grow stronger? Make your voice heard now at www.youtube.com/senatehub.
Yours,
Ramya Raghavan
YouTube News & Politics
You can visit the YouTube House Hub now to offer your budget suggestions to Congressman Ryan. In addition, our Senator of the Week Blanche Lincoln (D-AR) has a video up on the Senate Hub, asking for your ideas on how to improve national service in the United States:
Last week, the Senate passed the Serve America Act, which calls for the most significant expansion of our national service programs in 16 years. Do you think national service should be a major priority for the country? Will it help our economy grow stronger? Make your voice heard now at www.youtube.com/senatehub.
Yours,
Ramya Raghavan
YouTube News & Politics
Rabu, 01 April 2009
We Won a Peabody! (No Joke)
We must admit, given all the trickery going on today we didn't quite believe it when we heard it, but it's true: YouTube has won a Peabody Award. The Peabody Awards recognize outstanding achievements in electronic media, including radio, television and cable.
Naturally, we are extremely honored to receive this prestigious accolade. But it goes without saying that this honor truly belongs to you, the YouTube community and everyone who contributes their hard work and creativity to the site every day.
Best,
The YouTube Team
Naturally, we are extremely honored to receive this prestigious accolade. But it goes without saying that this honor truly belongs to you, the YouTube community and everyone who contributes their hard work and creativity to the site every day.
Best,
The YouTube Team
Welcome To Your New Watch Page
With things like Release Notes, we're focusing on sharing our philosophy behind changes on YouTube to give you a better understanding of why we make certain product decisions. We review the emails, blog post comments and Tweets you send our way, and want to thank all of you who wrote in to share your opinions. Today, we are beginning to roll out the new watch page. The update will begin with videos on the home page -- go to www.youtube.com, click on any video featured, and you'll get dizzy with excitement.
We think you'll find that the new watch page makes it even easier for you to view content while doing the Exorcist Walk or a headstand.
It also gives you even more control over picture quality -- our internal tests have shown that modern computer monitors offer better picture quality when flipped upside-down. Below are some of the features we're most excited about.
Real-Time Topsy-Turvyness
The biggest part of the new watch page is the real-time disorientation you'll get when you've clicked on a video from the home page. The new watch page lets you know what's happening right now in your world -- and it feels kinda funny. The page also makes it simpler for you to view content in the southern hemisphere (or, if you live in the southern hemisphere, then you should head north for the optimum viewing experience).
The Escape Route
One of the important things to remember about the page is that you might get a neck ache. That's why there's an improved Escape Route. It makes it easy to say, "Whoa, I prefer the old-fashioned layout!" So anytime your neck starts to hurt, you will know there's an out.
Discovering Fun
The final piece of the new watch page is the Laughs we get in confusing you on April Fool's Day.
Affectionately yours,
The YouTube Team
We think you'll find that the new watch page makes it even easier for you to view content while doing the Exorcist Walk or a headstand.
It also gives you even more control over picture quality -- our internal tests have shown that modern computer monitors offer better picture quality when flipped upside-down. Below are some of the features we're most excited about.
Real-Time Topsy-Turvyness
The biggest part of the new watch page is the real-time disorientation you'll get when you've clicked on a video from the home page. The new watch page lets you know what's happening right now in your world -- and it feels kinda funny. The page also makes it simpler for you to view content in the southern hemisphere (or, if you live in the southern hemisphere, then you should head north for the optimum viewing experience).
The Escape Route
One of the important things to remember about the page is that you might get a neck ache. That's why there's an improved Escape Route. It makes it easy to say, "Whoa, I prefer the old-fashioned layout!" So anytime your neck starts to hurt, you will know there's an out.
Discovering Fun
The final piece of the new watch page is the Laughs we get in confusing you on April Fool's Day.
Affectionately yours,
The YouTube Team
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