Kamis, 30 September 2010

Release Notes: Seven new languages, four new countries get partner program, and lots more...

Bits and bobs that’ve gone live since our last Release Notes...

YouTube is now available in...:
Arabic, Bulgarian, Lithuanian, Romanian, Slovenian, Ukrainian and Vietnamese!

Four new countries get YouTube Partner Program: The Partner Program continued its expansion this quarter, with launches in Argentina, Sweden, New Zealand and the Czech Republic. That makes 21 countries in which people can make money from their videos. For more information about partnerships, click here.

Crossfades, wipes and slides: The video editor lets you combine and trim your videos right on YouTube.com, without installing any software. Now you can add transitions, like crossfades and wipes, between video clips. Just select the transitions tab in the media picker, drag the transition and drop it between any two videos in the storyboard.

MySpace Autoshare: Automatically share your YouTube activities on your MySpace account (you can already do this on your Facebook, Twitter, Buzz, Reader and Orkut accounts). To hook this up, go to Account > ActivitySharing and click “Connect accounts” next to the MySpace logo.

More filtering for charts: YouTube Charts can now be filtered by categories such as Comedy, Gaming and Pets & Animals, in addition to time and popularity "slices." We also show more results (20) per page.


Improved screen reader accessibility for YouTube player: One of our engineering interns spent part of his summer improving video accessibility for visually impaired people. If you use a screen reader that supports Flash, we hope you'll find it easier to enjoy videos on YouTube now. We've also added some more captioning features to the YouTube Data API. You can list tracks, request auto-timing, and download the speech recognition captions for videos that you own.

Shows in France: If you’re a YouTube viewer in France, now you can watch full-length TV shows, like BFMTV: Bourdin Direct and Britain’s Got Talent. Check out the page here.

HD and CC badges on search results page:
When you search for a video on YouTube, the search results now show HD and CC (Closed Caption) badges, in addition to the NEW, CHANNEL and PLAYLIST badges that already exist. If you click on the badge, it will filter out results that don’t fall under that category.


“Add-to playlist” widget: The [+] button on video thumbnails in search results now includes a menu that allows you to add the video to any one of your playlists or start a new playlist. Additionally, the "save to" button below the video is being renamed "add to" and will have the same functionality.


Visited video styling on search results and video pages: Browsers help people remember links they have previously clicked on by giving them a different color, the standard generally being that links are in blue and visited links are in purple. Many sites, including YouTube, opt to make all links blue regardless of visited state to give a more consistent look to the site and better reflect its dynamic nature. However, having a visited state is specifically useful when exhaustively exploring search results or related videos, and so we are launching a new style for thumbnails and links to videos in related and search results: the thumbnail for visited videos is slightly grayed, and the link color has changed. This should help you explore the site deeper without going in circles.

The YouTube Team

In the YouTube lab, promotion works

Remember high school chemistry? Beakers, test tubes, Bunsen burners...aqueous solution dilutions? Alright, so maybe the recall isn’t as strong on the last one. Hypothetically speaking, our product teams have never left that lab. They’ve been hard at work, testing away to find what’s effective in getting your videos watched – whether you’re a partner or an advertiser.

This past spring, we looked closely at our promotion tools, including Promoted Videos, to see what would happen in the ‘petri dish of promotion.’ Our team selected 20 partner videos who upload fresh videos regularly and then we drove as many views to them as possible with a cost per view (CPV) of $0.03. Guess what they found?


Conclusion #1: Promotion at $0.03 per view increases views per day by 30x when compared to two weeks prior to promotion. Thirty times? That’s a steal at three pennies for each view.

Conclusion #2: Partners in the test got 46,000 subscriptions that were directly attributed to sessions with a Promoted Video click. The cost averaged out to be between $4-$6 a subscriber. In other words, promotion of content has a direct impact on growth of subscriptions.

Conclusion #3: Promotion of newer videos is far more successful than older videos. No ‘Aha Moment,' but the lesson here is to keep your content fresh.

Conclusion #4: Users are twice as likely to watch a second video by the partner when driven to the channel page rather than the watch page. Naturally, someone will want to watch more of your videos if you can get them where they can clearly select one. Getting that user to the channel page is half the battle. Investment in the channel once you have them there is the rest.

If our experiment had begun with the hypothesis that Promoted Videos drive views at scale at a low cost, we would have been proven correct. You make great content, so promote it. Big players on YouTube didn’t find success overnight, and we’re finding that - more than ever - promotion is key to getting your videos seen and shared.


Jay Akkad, Product Manager, recently watched “The Scientific Method.

Senin, 27 September 2010

House Cleaning Schedule



*New* Print a condensed copy of this housekeeping schedule for your fridge or home-maintenance binder. 

Good house keeping starts with a good cleaning schedule, and there’s nothing like walking into a house that smells as good as it looks. When floors are washed, beds are made and dishes are put away, the family gains a sense of comfort in knowing that their surroundings are under control. Being clean and organized saves you both time and money. When all things are put in proper order you don’t have to spend minutes or hours looking for lost items. And when supplies are carefully organized, you can easily find them instead of replenishing stock. That's where a schedule like this comes in handy!

This schedule focuses on house cleaning. It does not cover meal planning, bill payment or personal hygiene. It is designed to get your house in tip-top shape each week and keep it looking that way.

Tackle one area of your house/day, and before you know it you’ll have it sparkling clean from top to bottom! If you’re starting from scratch, then the first week or two will take up much of your time, because there may be areas that you haven’t been cleaning on regular basis. But once you get a good deep cleaning done, up-keep will be a breeze!


My sister Betty always says, when the dishes and laundry are done a woman is happy, but that happiness dissipates quickly if we don’t make a daily effort to keep up those areas. Dishes and laundry are constantly in use, and therefore we must constantly be on top of those kinds of jobs.

This “Daily Upkeep” section of the schedule covers the cleaning that you’ll need to tend to each and every day.

Make the Beds

It only takes five minutes to make a bed. Five minutes goes a long way to making your family appreciate you. If your children are old enough, ensure that they make their own beds before school. Caring for the house is a great habit for all kids to get into.

Laundry

Depending on the size of your family, you may need to schedule anywhere from one to four loads of laundry/day. Start with two loads each day (Monday-Friday) and decide if you need to increase that number or not.

While the water is running in the machine, wet a light-colored rag and wipe down the washer and dryer if necessary (keep a few on hand in that room). Throw the rag into the load.

Set a timer so you don’t forget to put the second load in. The timer is also necessary for clothes that are drying. Whether they are in an electric dryer or hanging on the line, we want to fold them as soon as possible to prevent wrinkles. And besides that—fresh laundry smells incredible!

Once they are folded, put everything away. Piles of laundry littering the couch only takes away from the hard work you have done.

About line drying: I had a clothes line in my last house that ran from the back door to the back lane. I loved using it in the summer time--felt like I stepped back into the '60s! Since moving to this house a few years back, we haven't put up a clothes line yet. However, I do try to dry sheets and towels and blankets on my deck railing when the weather is nice. It's not the best alternative, but it satisfies my craving for the outdoor smell.

Here are just a few reasons that line-drying is good:
  • We save money on hydro
  • The sun kills germs and therefore the clothes smell so much better
  • Dryers are more apt to shrink your clothing
  • The sun doesn't cause static cling
  • Hanging clothes is good 0ld-fashioned exercise
While I was in Jamaica I noticed that nearly every house had a clothes line. So when I mentioned it to our tourist guide, she told me that her doctor recommended line drying for good health. Makes sense since the sun offers vitamins and kills germs.

If you don't like the crunchy feeling that you get from hanging up towels and jeans, dry them 3/4 of the time on the line, and finish the load in the dryer.

Vinegar in the wash is also a great way to kill odors--even odors as foul as cigarette smoke. Don't worry about your clothes coming out smelling like pickles, the vinegar smell also washes away in the water and gives the clothes a good cleaning.

Wash Your Dishes

Empty your dishwasher every night, or put your hand washed dishes away. This clears space up for the next day’s activities. Keep on top of dishes that don’t fit into the dishwasher and wash them as soon as each one is emptied. Pots, pans, plastic bowls and juice jugs can clutter a sink, and a cluttered sink takes the charm away from any dining experience.

Find a liquid soap with an aroma that’s pleasing. It will make your dishwashing experience a more pleasurable one and your hands will smell great.

Every time you wash the dishes, also take a moment to sweep the kitchen floor.

10-Minute Tidy

In addition to your daily duties, which I will outline below, set your timer for 10 minutes three times/day and tidy things up. You’ll be surprised at how much you can achieve in only 10 minutes time. I like to do this after breakfast, lunch and supper. This step is in addition to laundry, dishes, and shedding your junk, which we’ll get to next.


Shed Your Junk

Again set your timer, but this time it’s only for 10 minutes/day. Tackle any cluttered area that you desire and discard junk. Have one box for “giveaways,” and another for “throwaways.”

(Also see my article "Toss out 25 Things")

While you’re purging, keep this rule in mind: if it isn’t pretty, useful, or sentimental, get it out of the house. As for clothing, if you haven't worn it in the past year, you likely won't wear it again. If you're hanging on to clothing "just in case" you might decide to wear it, chances are you won't. The longer it sits in your closet the less likely you are to ever put it on. Pack it up and give it to someone who will cherish it as much as you did the day you brought it home. Besides--how much clothing do we really need?

Lighten your load by giving away items that you don’t necessarily need. Want—perhaps, but need—no. Having less stuff makes cleaning and organization easier and there’s far less dusting to do!

Incorporate Routines to Your Schedule

Everyone's schedule is different and therefore one routine does not fit all. Choose daily routines that work for you and your family. It could be as simple as listing three cleaning chores for the morning and three more for days end. Don't overwhelm yourself with enthusiasm or you might tire out. Handle some tasks today, and others tomorrow--it will all get done in time.

Start a Journal

It may be helpful to start a home maintenance journal where you can record your routine, keep track of this schedule, grocery lists, plan menus and keep track of important "to-dos." A small three ring binder about the size of a Daytimer works well since the pages are removable. Target carries the cutest little notebooks, and of course I have a few on hand. You can't insert pages, but if you're creative you can always glue a little pocket onto the inside front cover to store coupons and grocery lists. Brown paper kraft paper is the perfect weight for book pockets. Cut out a square, fold the edges under on three sides (about 1/3 inch), apply glue for the three edges and fasten to the inside cover.

Don't Get Sidetracked

One of the best things I've ever purchased was a telephone headset. Mine broke about a year ago, but it's back on the top of my Christmas list for 2010 [update: I got it!]. Phone calls can be so disruptive when you have dishes to wash, and unless you're as talented as my friend Sandra, it's difficult to be juggling both. A hands-free headset is well worth the money if you find that telephone calls are tying you down. I roam the house with mine.

The computer is also a huge distraction for women today. Used to be that soap operas distracted women, but as least they were still able to turn up the volume and move freely through the house to get their cleaning done. Not so with computers. Facebook, Twitter, and Blogger are all things that draw my attention away from my home. I need to be cautious that I'm not too sidetracked when there is house work to be done. Sitting in front of a monitor will not result in a clean house, ladies.


Monday

Clean the bathroom/bathrooms. Wet a cloth and sprinkle soap onto the cloth, wipe down the bathtub, the sink and the counters. I use a hand scrubber to remove tough grime. Use one scrubber for the toilet, and a separate one for the sink, bathtub and floors.

While my sister was working for a professional cleaning company, she picked up an awesome cleaning tip from them. Instead of using a standard cleaning product, my sisters are now using laundry detergent to clean their bathroom sink and tub. Keep a small box of it handy under the sink (but away from the reach of little children) and sprinkle a bit onto a damp cloth. It works great for removing bathtub scum. Since it's much cheaper than the standard chemicals I'm switching too!

Paper towels are my best friend when it comes to the bathroom. After I wipe and scrub the areas with the hand brush, I dry with paper towels that I can discard. I also like to hang on to worn out socks, or undershirts that I cut into pieces and use as disposable cloths. One pair of long underwear goes a long way! Cleaning your bathtub weekly is important as a ring can build up, making it difficult to remove.

Give special attention to the floor. The area behind the toilet is a gathering place for filth, especially if you have little boys. Reach in with a moist hand brush, and wipe dry with paper towels.

Keep the soap and brush under the sink where you can easily touch up areas during the week.

Clean the mirrors with window cleaner until you can hear them laugh. Then use the moist paper towels to wipe down the door handle and light switch.

* See window cleaner recipe below.

Look up. Is there a fan that needs to be cleaned? Check your shower liner. Is it time for a wash?

Don't forget to empty the garbage. Next time you're picking up cleaning supplies, find a box of great smelling fabric softener and throw a sheet into the bathroom garbage to freshen up the scent. It doesn't have to be brand name, it just has to smell good.

Remember, when guests are sitting on your throne, they have nothing better to do than observe what kind of a housekeeper you are.

Tuesday

Spend time in the bedrooms on Tuesdays.

Change bedding, and toss sheets in the wash. Note: if you purchase deep sheets, they won't pop off of the corners as often. If it's nice outside, try hanging your sheets and blankets outside.

Organize clothes, and dust off your dressers. Take a look in your closet to see what you can give away. If it doesn’t fit, or you haven’t worn it in over a year, there is no reason to keep it. Put as much junk away as possible so that all clutter is eliminated.


Keep DVDs, CDs, and jewellry off of the dressers. Keep one or two books on each bed stand and put the others away in a book shelf.

Clean the windows and mirrors, and occasionally wash your drapes. Wipe down window sills, and clean inside the tracking of sliding windows. They say not to clean your windows on a sunny day, and the reason is that they dry too quickly, leaving you with a streaky finish.

Empty space makes for a comfortable bedroom so do your best to shed items when it comes to the most restful place in your home.

Wednesday

This is kitchen day. The kitchen is the hub of the family, so in addition to the daily maintenance you do, deep cleaning this room is necessary once a week.

Organize your pantry and discard old food. Repackage items that have torn torn or open boxes, and consider storing them in Tupperware to eliminate the threat of insects.

Empty and wipe out your refrigerator. Thursday is shopping day and you’ll need all of the space you can get. If you leave this chore to doing once monthly, you’ll find it’s far more difficult to get done. Constant maintenance is the key to keeping a refrigerator clean and functional.

Fill a glass bowl full of water. Place the bowl in the microwave for about three minutes. This should be long enough to steam the inside of the microwave. Now wiping it down is a snap! (My sister says she skips the bowl and just puts a wet cloth in--even easier!)

Wash your counters and disinfect them. Note: vinegar is a great disinfectant, and since it's edible it's a safe alternative to use on kitchen surfaces.

A little vanilla on vinyl flooring hides pet odors, but beware of possible stains.

Have a coffee maker to rinse? Powdered automatic dish detergent is the best for removing coffee stains whether they are in the pot or on your counter. Just a little bit will do. It also works well to clean a stainless steel sink.

Wipe down your appliances and your cupboards.

Empty your garbage. And before you put the next bag in, throw about five bags into the bottom of the can. This makes changing the garbage every day an even easier task.

Organize one or two drawers. Here's the thing--did you realize that most women have the same odds and ends in their "junk drawer?" Yes, we do. Ask one of your friends, and you'll see. And if you took a minute to analyze the junk you'd also see that this junk can be organized into 5-6 categories. Grab a handful of large Ziploc bags and slip items of similarity into each:
  • Pens, pencils, erasers, markers
  • Scotch tapes, masking tape electrical tape
  • Candles, birthday candles, matches, lighters
  • String, twine, shoelaces
  • Keys, padlocks
  • Etc.

It's a lot easier to pull out a bag when you need masking tape then to sift through a drawer of junk looking for it.

It's also a good idea to designate a shoe box for warranties, instruction booklets, and important receipts. It only takes five minutes to find a shoe box today, but you'll save yourself all kinds of time and frustration in the future.

Once per month clean the inside of your stove.

Use the hose of the vacuum to suck up crumbs when you're cleaning the toaster, and also use the vacuum hose to clean crumbs from the cutlery drawer. (Yes--we all seem to get crumbs in there!)

Thursday

This is grocery day. Plan your meals for a week and write down the supplies you will need. Check to ensure that you have an adequate stock of light bulbs, cleaning supplies, toiletries, and the like.

If you have collected any coupons during the week, put them in your purse.
Call your husband to see if there is anything that he needs from the store before heading out.

If you have errands to run, this is a good day to do them. Save time and gas money by grouping trips together, and try to schedule errands for this day as well .

Friday

Vacuum all carpeted areas and clean all other floors. Pull the couches away from the walls and get behind there. Every second week, remove the cushions and vacuum the inside of the couch on this day.

* Also see carpet cleaning below.

Grab a dusting rag or a bounce sheet and dust any surfaces that you haven’t touched yet this week. Clean any windows and mirrors that haven’t been cleaned yet this week. See any scuff marks on your walls? Try using toothpaste to remove them.

Several decades ago, my sister Betty decided to jump on her bed with a pencil in hand. When mom discovered the mess she had made, Betty was sent to her room with an old toothbrush and toothpaste. It all came off.

Saturday

Spend time with your family working outside. This is a great day to mow the lawn or shovel the walk, depending on the time of year. In summer, transfer your plants, in winter hang Christmas lights. Check your front door. Does the welcome mat need cleaning? Does your front steps need a shovel or sweeping? Consider what you want done, and use this day to do it.

Grab a garbage bag and clean out your car. Vacuuming and cleaning the interior should be done 2-3 times/year, but let’s stick with home maintenance here.

Take one day/month to clean out the garage. You may ask your husband to help you if it’s too large a job to take on yourself. If he agrees, spend the time cleaning with him.

Sunday

Take time to enjoy a day of rest with the family.


* Carpet cleaning recipe:
1/2 cup amonia
1/2 gallon of water

Clean with rag or soft brush. Absorb moisture with a dry cloth. Also works on upholstery, but always test a small area first.

* Window cleaner recipe:
1/4 cup white vinegar
1/2 gallon warm water
1/2 teaspoon of liquid dish soap
Since newer glass is thinner, and therefore dries quicker omit the soap and use vinigar and water.




Add this link to your blog:


If you would like to have Time-Warp Wife delivered to your inbox each morning, simply enter your email address in the form at the top left of this website.

Minggu, 26 September 2010

Your 60 seconds, on 60 Minutes

It's one of the most-watched hours of TV every week, and now it’s coming to YouTube. 60 Minutes, CBS's long-standing, Emmy-award winning Sunday night news program, has started a YouTube channel to post stories from the show. Now, if you miss 60 Minutes on a Sunday night, you can tune in Monday morning and watch the stories on YouTube at youtube.com/60minutes.

But that's not all. The 60 Minutes team wants to hear your feedback on the issues and the people their correspondents cover. So we’re partnering in a new program called, “Ask 60 Minutes,” where you can engage directly with their correspondents. This week, we’re featuring correspondent Lara Logan’s story from the Afghanistan/Pakistan border, where she spent weeks with the 101st Airborne undergoing relentless attacks. The commanding officers in the piece all point to Pakistan as the staging area for attacks from foreign fighters – not only the Taliban, but Uzbeks, Chechens, Arabs and Pakistanis as well. Lara Logan wants to know what you think about the story:



Go to the 60 Minutes YouTube channel to upload a 60-second video with your thoughts, as well as vote on others responses. If you don’t want to use video, you can submit your feedback in text. 60 Minutes producers may broadcast some of the top-voted responses on TV (that's a weekly audience of 13 million!) or respond to them directly on their website, 60minutes.com.

Steve Grove, Head of News and Politics, recently watched "Michael Jackson on 60 Minutes."

50 years after Nixon v. Kennedy, a new kind of political debate

It was 50 years ago today that then-Senator from Massachusetts John F. Kennedy took on then-Vice President Richard Nixon in the first-ever general election presidential debate. The debate was a turning point not only for the 1960 election, but also for U.S. politics: an estimated 80 million people tuned in, and the debate set a new precedent for the use of television as a political communications tool. To celebrate the anniversary, we’ve partnered with the Kennedy Presidential Library to post the full, unabridged Nixon/Kennedy debate to YouTube.



The web, of course, is the latest communications platform to change the way debates are run. In the last presidential election cycle, we partnered with CNN on the CNN/YouTube debates -- which gave everyone a chance to ask a question of presidential candidates -- and we’ve since launched Google Moderator, which allows citizens to submit and vote on questions presented to public officials on YouTube. For the 2010 midterm elections, we’re partnering with news agencies across the country for a series of debates. Here are a few of them that we’re launching today:

  • Nevada: we’re partnering with the Nevada Broadcasters Association for a Senate debate on October 14 between Senate Majority Leader Harry Reid and Republican challenger Sharron Angle. Submit your questions here.
  • Iowa: we’re working with the Des Moines Register and Iowa Public Television for the October 21 gubernatorial debate between Governor Chet Culver and challenger Terry Branstad. Submit your questions here.
  • Colorado: we’re partnering with KUSA 9 News and the Denver Post for a gubernatorial debate between Democrat John Hickenlooper, Republican Dan Maes and American Constution Party candidate Tom Tancredo on October 13. Submit your questions here.
  • Connecticut: we're teaming up with WTNH and the Day of New London for a Senate debate between Republican Linda McMahon and Democrat Richard Blumenthal, as well as a Gubernatorial debate between Tom Foley and Dan Malloy. Submit your questions for the Senate race here, and the Gubernatorial here.
  • 10questions: We’ve also partnered with 10Questions.com, who used the Google Moderator API to build a platform for a web debates series across the country, in which candidates will submit their answers to the top-voted questions via YouTube videos. You’ll also see this platform in action in TV debates in both California and Georgia in the coming weeks.

More open, engaging political debates benefit voters, candidates, news agencies, and the political process. If you're a broadcaster, blogger, campaign or citizen looking to hold a debate in your city or state, check out our debate landing page for easy instructions on how to use Google Moderator to solicit and broadcast questions from voters via YouTube.

Steve Grove, YouTube News and Politics, recently watched Hardball isn’t just played at Fenway Park

Jumat, 24 September 2010

Vintage Humor - What?!

What were they thinking? According to the first ad:

"Laboratory tests over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance and "fitting in" during those awkward pre-teen and teen years. So, do yourself a favor. Do your child a favor. Start them on a strict regimen of sodas and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness."

And the last ad:

"So completely wholesome that even the youngest can "fresh up," just as often as they want...and with as much as they want too."

Oh my!







Have a great weekend, my friends. God bless.

Discussing innovation and democracy in 2010

Over the past few U.S. election cycles, Google and YouTube have have become catalysts for a more engaging, meaningful dialogue between citizens and government leaders. From asking questions of candidates to finding your polling place, our tools are helping to make elections and politics more personal and more democratic, and have opened up Washington, D.C. in exciting new ways.

With less than six weeks until the midterm elections, we wanted to hear from some of politics’ most creative minds about what innovation and democracy mean in 2010. So on Monday we’re joining forces with POLITICO to host an event at the Newseum in Washington, D.C., where we’ll discuss the increasing contributions of technology to democracy and the political process.

As part of the event, top strategists from both political parties—Democratic strategist David Axelrod and Republican strategist Ed Gillespie—will answer questions and offer thoughts and predictions about the upcoming elections. Arianna Huffington will then moderate a panel about innovation in media, and will be joined by Becki Donatelli, Stephen Hayes, Nate Silver and Amy Walter. We’ll also demonstrate tools built for citizens and government officials using YouTube and Google Maps, and will be joined by our friends on the politics team at Facebook.

The panelists want to hear from you, so if you’d like to submit a question for any of them, you can do so at youtube.com/citizentube. You’ll also be able to watch the entire event live on YouTube on Monday.



As we approach the election homestretch, we’ll continue to develop useful ways for voters and campaigns to engage one another around the important issues in 2010.

Ginny Hunt, Elections and Public Sector Programs, recently watched “
John Legend and The Roots.

The Little Chapel on Morrow


I’ll always remember that day. We stood at the front of the church, my sister and I—she in a teal colored sweater, and me wearing the same version in pink. Together we sang, “Jesus Loves Me This I know…” I sang the melody, while Bonnie chimed in with harmony. She always could sing better harmony than I; however that’s considering I couldn’t sing harmony at all. Neither one of us were amazing singers by any stretch of the imagination, but that morning we sang like we were--spreading the love of God, from radiant voices of praise.

It was a crisp February morning, the 14th to be exact. The congregation of maybe 45 people at most, were gathered together in the wee chapel on Morrow Avenue. Mr. Dorsette sat hunched over the keys of the organ that towered above him, while Mrs. Hensley shuffled through her purse in search of her specs. A Kleenex that fell to her lap was carefully tucked into the cuff of her sleeve. Our parents sat stage left, near the front, beaming with pride, since singing to a congregation of 45 was about the closest thing to success our family knew.

Members of the congregation leaned in, squinting, smiling, and glaring at the girl with the blond hair. I was new to the church, but one look revealed that I belonged with the red-headed girl--sisters that looked, sang, and dressed so much alike. We wore beige nylons beneath denim skirts, and flat pumps that added nothing to our short stature.

Sitting in the back row sat a group of young men. The leader of their pack, Michael Schacht, combed fingers through his hair with one hand while the other lay resting on the back of the pew. Listening more intently than he had for the past 20 years in attendance, his eyes remained steady on the girl with the golden hair.

“We need to get them in our band,” he whispered to the guys. And together they nodded wondering which one would get our phone numbers first.

Two weeks later, I answered a call from my sister Bonnie. “Hey, I forgot to tell you,” she said. “Remember when we sang at my church on Valentine’s Day?”

How could I forget? I was nervous beyond belief, wondering if the congregation had gathered a collection to have me taken out for stepping on stage that morning. It’s unnerving to look into the eyes of people whose relaxed demeanor shouts, “You’ll be burned at the stake if you miss that high note.” And I’m sure I missed several.

“Well,” she continued. “There’s a guy in our church who has a band, and he really wants us to sing in it.”

My first thought was What’s wrong with this band? Why would they ask US to sing with them? Weren’t we the girls who stood there only two weeks earlier sporting nail polished nylons (fyi it stops runs) and belting out kindergarten tunes? My second thought was BOYS. In fact my third, fourth, fifth, and sixth thoughts were Boys, Boys, Boys, Boys. So that afternoon in 1986, I joined the Crossroads band.

I hadn’t planned to join a band that morning, 24 years ago, nor did I plan to find my husband in the back row of a little chapel on Morrow Avenue. But God’s plan that Valentine's day was exceedingly abundant above anything I could have dreamed of or prayed for my life. He knew my desires, as he knew Michael’s heart, and so in that moment divinely orchestrated by the Father of love, our journey began.

24 years later, Michael is still the leader of the pack, but that pack has changed some with four children, two birds, three hamsters, and a little blond wife. The pink sweater and nylons are gone, the chapel is empty, and praise God--our house is full.

Today we are celebrating 22 years of marriage. Yes, we still miss the high notes now and then, but a happy marriage of 22 years is about the closest thing to success our family knows.

Happy Anniversary, Michael. I love you with all of my heart.

Elmo answers your questions about housing prices on Sesame Street, Cookie’s veggie intake, and more

It’s not every day you get an all-access pass to one of the most famous neighborhoods in the world and one of it’s most celebrated residents. So when Elmo, Sesame Street’s lovable red monster, offered to answer questions from the YouTube community, you seized the opportunity.

Thousands of you asked questions, ranging from “What would you do if you suddenly woke up and were purple?” to whether he would consider a tap dance routine with Ricky Gervais (who recently made a Sesame Street appearance). The result? A very entertaining YouTube interview. Watch it for yourself here:



Elmo now also holds the title for answering the most number of questions in any YouTube interview. He may be small but he can talk fast, rolling through over 20 questions in just 20 minutes. And his good humor shines through: almost every one of his answers is punctuated with his signature giggle.

Are there other characters you’d like the chance to interact with? Let us know in the comments and we’ll pass the info on to our friends at Sesame Street.

Ramya Raghavan, News and Public Interest Manager, recently watched “Will.i.am’s Song: What I am.

Kamis, 23 September 2010

Chili Con Carne


Ingredients:
1 lb hamburger
½ C celery
2 medium onions
2 Cans kidney beans
½ C ketchup
14 oz tomatoes chopped fresh or canned
½ tsp salt
2 tsp chili powder
¼ tsp cayenne pepper (for hotter chili)
1 sliced green pepper (optional)

Procedure:
Fry hamburger with onions and celery. Put all ingredients in pot and bring to boil. Simmer on low heat at least ½ hour.

Stir occasionally!

Tips for partners: Betty's recipe for metadata

Our partners teach us something new everyday, whether it’s about science, art or cooking. Sometimes they even teach our team YouTube optimization tips and how to better promote a channel. In a series of monthly videos, we’re asking partners to talk about their top optimization tips for channels and are kicking this off with Betty from bettyskitchen. Betty joined the partner program last year and makes cooking videos with simple recipes ranging from cheddar jack whipped potatoes to healthy and natural granola bars, which all have one thing in common: they are incredibly delicious.

We asked Betty to show us how she uses metadata to increase her discoverability, choose her tags wisely, and come up with the perfect title. We hope you’ll find her recipe for metadata just as enjoyable as her steps to make buttercream frosting.


Let us know in the comments section of Betty’s video if you have great tips to share on using metadata or any other questions for Betty. We’d also love to hear how your videos have been impacted once you have used some of these tips to optimize your metadata.

Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched “Baby Eating Watermelon.”

Tune in to John Legend and The Roots, live from NYC

Tonight, John Legend and The Roots take the stage at Terminal 5 in New York City, in their first concert together since the release of their new album, Wake Up. The performance will be live streamed on YouTube at 9 p.m. (ET) at www.youtube.com/johnlegendvevo and directed by award-winning director Spike Lee.

Here’s John and ?uestlove from The Roots to tell you what the night will bring...



The evening will feature songs from the album – covers of ‘60s and ‘70s funk, soul and reggae-tinged hits with socially-conscious themes -– some John Legend classics and a few set list surprises. Watch Legend and ?uestlove discuss their album inspirations and check out their favorite videos here from their YouTube homepage curation earlier this week.

And if John and The Roots weren’t enough, they will be joined on stage throughout the evening by several special guests, including Estelle, Common, Melanie Fiona and who knows...perhaps an American Idol-turned-Dreamgirl.

This concert is part of the new “Unstaged” series brought to you by YouTube, American Express and Vevo. It will feature a pre-show from Spike, John, and ?uestlove that includes answers to the questions you tweeted earlier this week, along with the ability to choose your own camera angle, vote on which song they should play, and share comments with other fans via Twitter and Facebook.

Tune in for a memorable evening of musical collaboration and surprise guests, with a legendary director at the helm – all live from New York City.

Not at your computer tonight? Check back on the same channel for the archived highlights.

Dana Vetter, Music Manager, Marketing Programs, recently watched “Dar karta su Justin'u Bieber'iu :D.”

Rabu, 22 September 2010

Remembering Dad


I still remember the day when I could barely hold the orange pencil that I carried over to my father. After taking a small carving knife from the yellow drawer in the kitchen, he sat in his chair at the red arborite table where he whittled the pencil and told a story from his past. His words captivated my soul while my body shook with laughter.

“Haven’t you ever been embarrassed, Dad?” I asked, with wide-eyed wonderment while I giggled behind my little hand.

“Only once,” he said blushing, “in grade two, when I asked a girl something I shouldn’t have...” His strong hands moved effortlessly with the wood while the story came to life. “Never worry about tomorrow,” he said placing the sharpened pencil in my hand, “just laugh about today. God will take care of the rest.”

I’ll always remember how the soft pink eraser smelled like the rubber soles of his shiny black shoes, and the freshly sharpened wood smelled like the dust of his workshop.

Centered in the long hallway of that house stood a cupboard, where inside lay a stack of fresh white paper. Each sheet held a life of it’s own within it’s magical fibers. That night, before resting my head on the white pillowcase, I waved my magic pencil over the canvas, bringing the paper to life with each mark I made.

Pictures of beautiful women in long flowing gowns, with honey colored hair and raspberry cheeks, filled the papers over time, reflecting my dreams of the future and what it would hold.

I longed for the day when I’d gallop away on a white horse with a handsome man who would take me far away to his palace. There we would embrace the joy of our children, until the time came to tuck them into bed.

Several years later, I found myself standing under a stream of urine at 3 am. It sprayed from the top bunk from which my daughter dangled—half in and half out of a dream world. While I sputtered and screamed and searched for the light switch, Madison made her way down the ladder. Like a drunken cat running from a bath, she left the room and locked herself in the bathroom.

It took me a while to coax her to open the door, but finally she did—wet and cold and confused. After I put clean pajamas on her and wiped up the floor, I held her in my arms for one more hug.

“I’m sorry, Mamma, she whispered, with her face buried into my chest.

Lowering my head closer to hers, I said, “Honey, you didn’t do anything wrong.” And then I held her closer and longer than I usually did, wishing I hadn’t sputtered and screamed like I had.

“I made a mess,” she cried. I felt the tension in her shoulders while she quietly sobbed.

I held her closer until she relaxed. “We all have accidents,” I assured her, “Come on, time for bed.”

When I stood outside her room that night with urine dripping from my honey colored hair, I realized that sometimes God’s plan is different than ours. With each glimpse that I get of His plan unfolding in the life of my family, I see so much more than I planned for myself.

Inspired by my father’s humor and zest for life, I continue to make my mark on the world, bringing my own words to life in the stories I write.

Dad was diagnosed with a brain tumor last week, and you know what? He's not worried one bit about tomorrow, and he's still laughing about today, because as he puts it, "God will take care of the rest." I don't think I've ever met a person with more zest for life than he.

Please keep him in your prayers as we face the weeks and months ahead.

Update: Today he was tested and diagnosed with four brain tumors and lung cancer. He is in great spirits, and ask that prayers be only for God's will to be done.

Conrad Ventur refracts YouTube videos at MoMA

Brooklyn-based Conrad Ventur makes installations from YouTube videos and currently has a show at MoMA PS1, running through October 18, 2010. Learn more about this video artiste...



1) How do you use video in your art?
I use video in my art in two different ways. First, I find older recordings that I incorporate into installation. I really love archive performances by singers and work with these as material in my art. Secondly, I also direct and shoot videos myself. In these works, I'm essentially re-filming or re-staging underground films from the ’60s using the same actors that appeared in them the first time around. Some of these are Jack Smith and Andy Warhol films. My upcoming projects use some of these actors in stories that are non-quotational.

2) How do you use YouTube in your art?
For the last few years, I've enjoyed browsing YouTube. A video will attract my attention if it's an old recording that may have originally been meant for live television broadcast -- I like LIVE recordings mainly. I'm drawn to recordings that might have the potential to appeal to the collective memory of a larger audience. I take those videos and then project them through new-age crystal prisms or onto mirror balls in order to change the way the video content affects the viewer. I like my art to be more of an experience for the audience. It's best to see it in person.

3) What are you trying to convey through the installation currently at MoMA PS1?
In the installation at MoMA PS1, the curators and I decided to show a three channel video piece that we situated in the lower level of the museum. It's in an unexpected, small room. It's a bit of a surprise for museum-goers when they encounter these three recordings of the singer Shirley Bassey. It's the same song, “This Is My Life,” that she performed in three different decades of her life. Each has its own projector, and the three play at the same time on a continuous loop: the young Shirley singing with the old Shirley, singing a song about her life. Rotating prisms are situated in front of each projector lens. The videos are projected directly through these prisms. Thus, the room becomes a kaleidoscope that you walk into. It's a swirling, refracted, multiplied space that came from the collective (and ever-changing) catalogue of YouTube.

4) If you were to create this installation in 100 years, based on the music icons of today, who/which videos would you include and why?
If in 100 years I could look back and see how the careers and lives of contemporary singers unfold, I would choose live recordings of Micheal Jackson to use in an installation. Most importantly, in 100 years, the varnish will rub off and we'll be able to see clearly how the march of time resonates with the myth of MJ. He was a tremendous talent and was extremely generous to his audiences as a performer. His untimely death is an unfortunate bookend to a life lived in the spotlight which we all are familiar with in some way. An installation would be an interesting format to tell his story in a way that appeals to the audience's senses on many levels.

5) What are your top 5 videos of all time on the site?
I'm always looking for new material to capture my imagination. Here are a few that I like:











You can subscribe to Conrad Ventur’s YouTube channel here.

Fantastic Fest curates the YouTube homepage

If you've ever been to the Alamo Drafthouse theaters in Texas (where you can order fried pickles and other delicacies directly to your seat!), you know the Alamo team has a unique knack for programming. In addition to bringing Texans major motion pictures, Alamo theaters play Mad Men on Sundays, host Glee sing-a-longs and coordinate other quirky community events (isn't it time someone brings the Alamo to San Francisco...hint, hint?). The Alamo team is also behind Fantastic Fest, the largest genre film festival in the U.S., which kicks off in Austin, Texas tomorrow. There, genre movie lovers can find horror, fantasy and sci-fi films from around the world.

To celebrate tomorrow's launch, Fantastic Fest programmers are curating the YouTube homepage with a collection of short films from filmmakers who have played at past festivals. Featuring incredible special effects and offbeat comedy, the line-up is as varied as the Fantastic Fest itself.

To learn more about the programming choices, check out this video from Alamo Drafthouse CEO Tim League:



Sara Pollack, Entertainment Marketing Manager, recently watched "Sesame Street: Katy Perry Song: Hot and Cold."

Selasa, 21 September 2010

Tips for partners: Words, Words, Words!!

As a partner, you have probably asked yourself, “How can I make my videos more discoverable?” “Is it kosher to ask for subscribers?” and “What’s the most effective way to use annotations?” Well, after almost three years since the Partner Program launched, we want to answer some of your questions and offer tips on how you can use YouTube’s arsenal of tools to become a truly great partner.

Over the next few weeks, we’ll feature a series of blog posts with advice and actionable suggestions regarding what has helped partners be successful on YouTube. You can search the 'tips for partners' label to find the full series. As always, we want your feedback. If there are things we are missing, or other optimization tips you want us to cover, let us know via the comments section in this post.

To kick off our series, we will be covering the first and most important step to increasing awareness of your videos: metadata, which is near and dear to all of our hearts. Find out what YouTube defines as metadata and read on for ways to come up with new tags and descriptions.

Words, Words, Words

YouTube is the second largest search engine, so don’t get lost in the mix, let people find you. Our algorithms are good, but they can only read, they can’t watch your videos. So in order to properly classify your video and index it for search, we need your help.

To do:
  • Have a basic understanding of how we index our search results so you know how we crawl and index your video. Use our tools to your videos’ advantage. 
  • Titles, tags and rich descriptions (all categorized as metadata) will help your discoverability and increase CPMs. Descriptions can include up to 5,000 characters, tags can be 120 characters. Make a goal to use every one of these limits for each of your videos.
  • The more words you include in your description, the higher your chances of being discovered by searchers, which means the larger your audience can grow, and the more potential revenue you can earn.
What YouTube defines as metadata:


  • Use our Keyword Tool to expand on or update your tags. It will give you good suggestions for related queries. You can also check out the Google Insights for Search tool built for online advertisers. 
  • Don’t just include tags upon video upload. If you have a popular video that continues to get views over time, update your tags regularly to take advantage of new searches. Online search behavior is always changing, so your tags should change along with it. 
  • If you have a transcript available, make sure to upload it and turn on captions. This can help your discoverability as it will give us more data points to index your video.
To avoid:
  • Users hate spam. Google hates spam. Spammy tags and thumbnails may help increase views in the very short term, but our algorithm will catch on and punish you for spam. Long term, you want your users searching for videos to find what they are looking for and to associate your channel with accurate information.
  • Don’t repeat words in your description or title, this will not help you. Rather use different words and variations that users might search on to find your video.
Now is a great time to log into your account and check out what your metadata looks like and add some more tags. Tune in this Thursday to hear from one of our partners who’ll discuss first-hand how she uses metadata to increase views. 

Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched “Triple Backflip - 60 foot Rope Swing!

Your questions on the future of Iraq

There is perhaps no other country in the world that has undergone more change or been under more scrutiny in the past decade than Iraq. The draw-down of U.S. troops and a recent election that has yet to produce a formal government have left Iraq in a state of flux. The country’s destiny has implications not just for the Arab world, but for the world at large.

That’s why, in partnership with the Arabic-language television network, Al Arabiya, we’re launching “Iraq Looks Forward,” a series of interviews on YouTube in which Iraqi leaders answer your questions about the future of the country. This is your chance to engage directly with top Iraqi officials, so visit youtube.com/alarabiya to submit your questions and vote on which you think should be asked.





A selection of the top-voted questions will be posted to sitting Prime Minister Nouri Al-Maliki, the Prime Minister of the Kurdistan region of Iraq, Barham Salih, and others.

The deadline for submitting questions is Monday, September 27.

Olivia Ma, News Manager, recently watched “Tony Blair on Iraq and Iran - The View

Update: Former sitting Prime Minister Ayad Allawi has also confirmed his participation in this interview series.

Your ideas on human rights and free expression on YouTube

About a month ago, as part of our series of blogs about human rights and video with WITNESS.org, we asked for your thoughts and ideas on some of the key topics on the future of video activism. Now we're responding to some of your top-voted questions and comments within the Moderator series we set up to facilitate the discussion. We've picked out some of the top-rated responses below, and to see the full discussion on privacy, impact, and classification of human rights videos online, click here.

But the conversation only grows from here. This week, we've gathered with around 300 activists, nonprofits, and thought leaders in Budapest for Internet at Liberty 2010, a conference that Google is sponsoring in conjunction with the Central Europeon University to examine key issues in online free expression. We've been collecting your thoughts on how to keep the Internet safe for online free expression in another Moderator series; many of your ideas will be discussed in the panels and discussions that take place in Hungary. The conference will be live streamed, and we'll post videos of the session to a special YouTube channel dedicated to the discussions that take place.

People everywhere use platforms like YouTube to share their stories with the world every day. Sometimes those stories are as simple as an idea, a thought or a diary of life through your eyes; other times, those stories expose abuses of power or human rights violations in ways that are changing how justice is served around the world. Whatever you decide to use the web for, we believe it's vital to a free society to keep the Internet open, and it's through discussions like these that we can continue to teach each other how to do so.

Steve Grove, Head of News & Politics, YouTube, and Sameer Padania for WITNESS


"Human Rights issues are always political and legal issues. If a special status should be given to this kind of content, the servers where this content would be stored must be located in a "safe" location, thus protecting them from governments."
Acetal, Mexico City, Mex


SG: Agreed. Google's servers are protected and have the highest standards of security. Other organizations work to protect servers and use software such as Tor (mentioned by Zoasterboy, above) to keep content safe by relaying it to several different nodes on the network.

SP: It's crucial that important human rights content is kept safe, secure and free from interference or the likelihood of takedown. For that reason, we always advise people we work with to try - where possible - to upload their content to at least a couple of different trusted sites, so that there is always a backup somewhere.

"When uploading a video to YouTube the user should be given the option to blur all faces in the video (as detected by face detection software) and preview the video to verify before making public."
Zoasterboy, Washington State


SG: I like this idea. Not currently on our product roadmap, but it's something we've discussed.
SP: Likewise - great idea, and would help activists enormously. WITNESS and other activists are looking at issues like these at the Open Video Conference in NYC from October 1-3, which includes workshops and a hackday.

"More stories the better - desensitization will wear off and be overpowered by the awareness of the plights of people. Provide background context for people who wish to drill down and communication avenues for people to make leaders aware."
xicubed, Boise, ID


"There should be a system that displays human rights issues that are in need of help built into social networking sites, perhaps through an API, via some sort of dynamic node based distribution system, like Tor."
Zoasterboy, Washington State


SG: Interesting idea - would love to hear more about your thinking. Currently, it's not possible to publicly track where someone uploaded a YouTube video from, unless they choose to geo-tag their video. But protecting distribution pipes to push the video out is smart, and we're big fans of what Tor can do. One of the benefits of YouTube is that your username can be anything you like - so you can keep your identity anonymous. For more information on privacy at Google, click here: http://www.google.com/intl/en/privacy.html

SP: It's becoming more important, the more content there is available, to find ways to get important human rights content to the eyes that need to see it - and to get it into new and diverse contexts so that more people can engage with it and act on it. It would be great to make it easy to feed human rights video and its related background information to people using different social networks around the world, without making it intrusive or insensitive, and in a way that maximises security.

"Threats to humans rights are urgency issues and they have different importance to different groups. Government murdering = International. Government inaction = National. Missing child = Regional. Missing pet = Local. Only examples."
Daniel de Souza Telles, Baixo Guandu, Brasil


SG: So true. All politics is local, as they say. And context is so important: in each of these cases, surfacing useful contextual videos around each story gives the audience a broader understanding of the conflict and why it matters to them. On YouTube, we've been looking more deeply into our curator community -- people who are great at discovering good videos, or grouping content into very useful playlists, channels, etc. -- to see if we can better harness this data to serve more robust sets of content in our search results.

SP: What the internet has shown about human rights is that issues in the past that we thought were only relevant to local people actually sometimes resonate with people around the world in surprising ways, and video makes these connections even more powerfully.

"Does YouTube offer any translation support? It seems like one of the main barriers to some videos' uptake would be linguistic, and perhaps in the submission process users could request basic assistance via a third-party partner like WITNESS."
Kirstin, Brooklyn


SG: We do offer some automated translation support... if your video is in English, you can use the auto-captions feature to pull a text caption set for the video, and then use our auto-translate service to translate to other languages. It's not perfect, but it's pretty good. As for auto-captions for other languages, we're not there yet -- but hope to be soon.

SP: One other way I think it might be possible to do this is to use Google Sidewiki - you can add information about the page you are viewing, and that could be, in the case of a video, a synopsis or even a transcript in another language. It's becoming more and more important to translate cultural contexts for each other - what someone in Iran takes from a human rights video from Tehran might be very different from what someone in China or Colombia or California would take - so using tools like Sidewiki could help provide more detailed context or explanation in other languages that the uploader might not include themselves.

"Desensitization is inevitable as it increases with the number of views of violence. Also, the number of views a video has will (probably) decrease the likelihood that a person will help (bystander effect). Limit views per user, don't display total."
Zoasterboy, Washington State


"Images, soundbytes, and video clips of disaster and human tragedy cycle repeatedly. Some get repeated to the point that they lose their meaning. Allow viewers to deprioritize such media and replace it with something new, but contextual."
Robert, USA


SG: I agree context matters... the "related videos" section helps users get beyond just the clip itself to contextualize -- but good curators of human rights videos are the best sources of relevant content on particular human rights issues.

SP: This is all about providing context, both when you upload videos, and when you share them - whether that's by forwarding, tweeting, or blogging - and as ever, have an audience in mind. I'm intrigued by the idea of replacing the video with something else contextual rather than being able to filter it out - this could mean being able to drill deeper, into eyewitness footage or interviews, or expert analysis, for example. Also, it's not a magic bullet, but it often helps if the video is linked to some way to take action or help - for example by contacting your representative, signing a petition, or translating the video into a language you speak. And on the violence issue, it's good to bear in mind that not all human rights videos depict violence or disaster directly - the majority of those we encounter at WITNESS are of testimonies about abuses, or campaign demands from activists themselves.

"Already at the upload process: a checkbox labelled "human rights content", and if checked, it will ask the poster e.g. if it could be important to blur faces and gives hints how to do it, or if in general it can be dangerous for others to post this."
Bernie, Berlin


SP: It's a great idea, similar to what Zoasterboy suggests above - and it would be a great asset for activists everywhere to be able to mark their videos as human rights videos, and to be able to protect the identities of those they filmed, not just on YouTube, but on any video platform. The only concern I'd have is that once human rights is an official category, although it might be easier to protect, it might also be easier to block it out.

"Put HRA videos on one channel. Require any URL posting to the channel to sign off on a "terms of use" type-statement that details possible harm that could be caused by posting videos before each posting. Delete HRA videos found outside the channel."
Pagecrafter, Eugene, OR


SP: I think creating a human rights channel is definitely a good idea and would provide much-needed visibility to a lot of human rights issues - but I think you should still be able to find the content in other places and in other ways outside of that channel. Good curation is key. As for the idea of signalling the possibility of harm, it makes a lot of sense to make sure uploaders understand the potential harm they can do by uploading videos into the public domain without getting consent, and protecting identities where necessary, and viewers need to understand the nature of what they're watching and what, if anything, they can do.

"Think mobile under censorship: In countries like mine, Cuba; people can't practically surf the web, but they shared info phone to phone using Bluetooth. So including a downloadable share-ready version for mobile to mobile will be great."
PolO, Corpus Christi, TX


A comment from calabarboy.com on the blog post:

"I think Human Rights Video deserves a special status globally. To think that this is about restoring the dignity of the human person and fight against all forms of oppression. I cannot begin to assume what that status should be, but the technical persons can come up with the appropriate terms. For every human rights footage, to ensure that we don't get desensitized, there must be an ensuing lively discussion that follows and a consequent broadcast on reliable global media, where policy makers can be confronted with the need to take action."


SP: These are great points - discussion and action doesn't just happen online, and finding creative ways of getting videos from online spaces to people who can't access the internet easily is more important than ever - especially in repressive environments. As for the media, now that videos from YouTube and elsewhere are more and more part of mainstream news reporting, media have an important role to play in providing context [DELETED] on human rights footage and pursuing accountability. That said, it would be pretty eye-opening to see policy-makers' responses to important human rights videos directly on YouTube too, as well as on the television.

Senin, 20 September 2010

Preparation for Marriage


Perhaps you’re engaged to be married, maybe you’re married and hoping to rekindle a spark, or possibly your marriage is at the point where you feel it’s broken beyond repair. In any case, you're at a place where preparation for marriage is a must.

If you had a traditional wedding, then most likely special care was taken to ensure that every detail was just right: choosing flowers and bouquets, designing wedding invitations, fittings for tuxedo rental, deciding on a color scheme, shopping with bridesmaids for dresses, finding a church and booking a hall, accessorizing your outfit, finding a caterer, planning a rehearsal dinner, hiring a DJ, deciding on a menu, looking at wedding cakes, choosing his and her rings, deciding on the perfect wedding song, hiring a photographer, deciding on a hair style, and finally choosing the dress of your dreams—joyful preparation for one day of your life. Let me ask you, have you put the same energy into planning your marriage?

You are about to walk down the aisle of life. Your groom awaits your arrival, but before you step into his arms take a look in the mirror, and ask yourself, “Am I prepared?” Are you adorned with glory and splendor? Are you clothed in honor and majesty? Just as you took months of planning to prepare for your wedding I encourage you to apply the same diligence to preparing your life. If you don’t see a radiant bride looking back in the mirror, start making good changes, and before you know it--you will.

Imagine the look on his face when he starts to notice the little efforts you make. When you put on his favorite dress for dinner, when you leave a note in his lunch bag, when you turn on hockey instead of your show, when you’re sincerely interested in how his day went, or when you bite your lip instead of chewing him out. Just a few changes, and he’ll notice that you’re starting to shine.

Behind the scenes of Weezer’s YouTube community invasion

Editor’s Note: Today’s guest blogger is Ben Patterson. Ben is the founder of DashGo, Inc., a digital marketing and distribution platform servicing music, video and podcast content. Clients include Weezer, This American Life and Delicious Vinyl. Last week Weezer launched its new album, Hurley, with the YouTube community.

It all started at VidCon.

VidCon is an event I attended this past July. My company, DashGo, markets, distributes and manages catalogs for indie labels and bands, and the vast majority of our content is audio. VidCon was eye-opening: an army of YouTube content creators--some meeting for the first time following years of online sharing and collaboration--pumped energy into the room. In panel discussions, everyone credited their success to two entities: YouTube and other YouTube users.

One of my clients is Weezer, an alternative-rock band known for hits, including “Buddy Holly,” “Beverly Hills” and “Pork & Beans.” Weezer's always been a fan of innovation and collaboration and is no stranger to YouTube. Back in 2008, Weezer went on a Hootenanny tour, inviting fans to perform alongside them with whatever instruments they could play. Rivers Cuomo, lead singer, co-wrote a song with hundreds of YouTube content creators in a project called "Let's Write a Sawng." And, of course, Weezer invited a number of YouTube content creators to appear in their own "Pork and Beans" video, a video viewed over 20 million times.

Weezer was getting ready to launch their new album, Hurley. Our concept for the band this time was simple. Instead of inviting YouTube content creators to invade a Weezer video, we’d flip the tables. Rather than make our own video a needle in the haystack we decided to build a whole stack of needles. First we all asked our friends and co-workers about their favorite YouTube content creators. We asked fans on Twitter and Facebook who they liked on YouTube. Then I sent an email to the dozens of recommended YouTube content creators letting them know Weezer was interested in participating in their programs. Acting, performance, interview, make-up, comedy--whatever they wanted Weezer to do, Weezer was game.

The response was overwhelming, especially considering I sent the request out six days before shooting was to begin. Two weeks later, the shooting was done and each YouTube partner prepared his or her own video. Weezer wouldn't see anything until the videos went live on 9/14.

We were amazed by the range of creativity. The Gregory Brothers AutoTuned Weezer's "Memories." Weezer got to cover StSanders' "Kiss Shreds,” a band favorite, and the Magic Hugs guys brought them back to their days as a brand new band. Four of the videos made it into the Top 20 chart within 24 hours. We were also featured on YouTube’s Music Tuesday showcase.

Weezer reached more than 10 million folks if you count the aggregate number of subscribers of the participating content creators. That's more than triple the ratings of most late night talk shows. Ray William Johnson alone gets more viewers per episode than Comedy Central's Tosh.0. And best of all, the new album Hurley hit the top 10 on iTunes charts and #1 on Amazon MP3.

Of course, none of this would be possible without all of the content creators who invited Weezer into their channels. A huge thanks to them and their fans for letting Weezer into your house for the day. And we thought you’d enjoy this outtake:



Serena Satyasai,  Marketing Manager,  recently watched “I spanked Weezer.”

Minggu, 19 September 2010

125 video shortlist announced today for Youtube Play

The Guggenheim has spoken: the shortlist for YouTube Play. A Biennial of Creative Video will now go in front of the jury, and is available to view at youtube.com/play.

It’s been a busy summer. More than 23,000 videos, from 91 countries, were submitted for YouTube Play, and the Guggenheim has picked 125 to make up the shortlist.



In there, you’ll find submissions from students, video artists, photographers, filmmakers, composers, video game programmers, an American Women’s Chess Champion, a comedy improv group, a Swedish rock band, a South African hip-hop group, an Australian electronic music producer – and a lot more.

It’s now down to the YouTube Play jury to pick up to 20 videos for a special presentation at the Guggenheim Museum on October 21. Here is one of the jurors, Japanese artist Takashi Murakami, to explain why he thinks YouTube is important in the art world today:



The videos selected by the jury will be on view to the public from October 22 through 24 in the Tower 2 Gallery of the Guggenheim Museum in New York, at kiosks at the Guggenheim Museums in Bilbao, Berlin and Venice, and available to a worldwide audience on the YouTube Play channel.

Tom Pursey, Product Marketing Manager, recently watched “Luis.”

President Clinton: The YouTube Interview

You asked, and he answered: see President Bill Clinton in our latest YouTube Interview on CitizenTube:



Tomorrow, the former President launches his sixth annual Clinton Global Initiative annual meeting in New York, where he’ll bring together CEO’s, philanthropists, nonprofits, and political leaders all in once place to make “commitments” to fund ideas and organizations who are tackling some of the world’s biggest problems. The focus areas of the meeting are empowering women and girls, market-based solutions to problems, access to modern technology, and harnessing human potential.

You have the opportunity to join the discussion at CGI, via a special Moderator series they have set up on their YouTube channel. Hear more from New York Times columnist Nicholas Kristof, and submit your questions now.





Steve Grove, Head of News and Politics, recently watched, “Join the Conversation at #CGI2010

5 Questions for Jackie Pyo, LG Brand Manager

The call went out. People responded. The gallery is up. Editors are editing. It’s Life in a Day, and who’s behind it? Well, you are, most importantly. Along with Ridley Scott and Kevin McDonald, of course. But the project has also been a unique sponsorship opportunity for LG, and when you’re a large brand with a plethora of sponsorship options, you want to stand behind something that reaches out and grabs people.

The Life in a Day project is entirely based on capturing a single day on earth through the eyes of thousands of different people around the world. We sat down with LG’s Brand Manager, Jackie Pyo, to talk about why LG chose to partner with Life in a Day.

LG CMO Dermot J M Boden explains what LG and Life in a Day have in common and encouraged users to upload videos on July 24th

1) Life in a Day promises to be one of YouTube's largest global experiments. How did LG come to be involved in the project?

LG is always looking out for innovative projects and ground-breaking ideas that support our company vision that technology can make life better – that it can make life good. YouTube is a company that uses technology to help people learn more about each other, build better relationships with one and other and, in doing so, ultimately enrich our lives.

When we first heard about the Life in a Day project we knew immediately that this was going to be a chance to bring our company vision to life and deliver something special to millions of people around the world. What started as just the seed of an idea has grown into one of our most exciting partnerships to date. Because we were involved at the very beginning, we’ve been able to work collaboratively with YouTube to shape the direction of the project and help to make Life in a Day a fantastic success, while staying true to the core essence of the LG brand.

2) LG has done many other sponsorships in the past, from New Year's Eve 2008 fireworks in London to Formula 1 racing. Why did this particular partnership make sense, and how does Life in a Day differ from other sponsorships you've done?

Other sponsorships we’ve done in the past, and are doing today, all associate LG with phenomenal properties – properties people love – that help us connect with people on an intimate, emotional level. Life in a Day is no exception, but the difference between Life in a Day and our other marketing activities is that it has never been done before – the journey is new both for LG and for the people who join in. In this respect, it’s a completely new path for LG and we hope we can show people what we really stand for along the way.

3) Tell us a little about LG's values as a company and how you've maintained those through other marketing efforts.

Our brand has four core values: Humanity, Pleasure, Curiosity and an Optimistic Energy. So, whenever we do any marketing we always ask ourselves, “Is it truly representative of ‘Life’s Good’?” It’s our litmus test for everything we do.

4) From the Life in a Day Gallery launch, the LG page talks about how you hope to reach YouTube users on a personal level. What kind of user engagement are you hoping to achieve?

We wanted to present the Life in a Day Gallery because we were fascinated not only by the sheer volume of entries the project received, but the way the entries were tagged. Each of the 80,000 entries has its own story, and no one story is more or less important than the next. We worked with YouTube to create the Gallery to showcase all the entries in one place. These personal, emotional stories – the entries – are important to us. It’s what excited us most about the project. The Gallery brings the stories to the users, and the users to the stories. That’s the real emotional engagement – between the people in the films and the people watching the films. Our role, in facilitating this emotional engagement, provides LG with a great opportunity to engage with both the participants and the viewers on a personal level.

What really surprised us with the tagging is that so many videos were illustrating positive messages. Thousands of people wanted to tell the world about the good things in life. To celebrate this we created the Smile Gallery, but we also want to give these people the chance to create a video about their favorite “Life’s Good When…” moment in a LG promotion we’ll be running towards the end of October. By running our own promotion, people won’t just be learning more about our brand, but they’ll actually be relating the positive experiences of their lives to our brand expression of Life’s Good – this is a really interesting prospect for our brand and something we’re very excited about.

5) Anything else to note about the project?

Like any brand, LG has always looked at YouTube almost like a window – a window to an engaged audience. We shouldn’t forget that YouTube is still only 5 years old, and lots of brands tend to rush into new platforms without thinking about how they’re actually adding value. We didn’t want to do that, so we always looked on and just wanted to wait for the right opportunity; an opportunity that worked for LG, worked for YouTube, but most importantly an opportunity that in some way would improve the lives of the YouTube community. The YouTube community has already embraced it with open arms and we’re really excited to see how Kevin interprets all the footage.

Kate Rose, Communications Associate, recently watched "DominoStudios - Life in a Day"