From brewskies to Bradshaw and celebs to salsa, the 2012 Super Bowl brought millions of you from across the globe to YouTube's Ad Blitz channel to vote on your favorite commercials. When the final tallies came in, Ad Blitz saw more than 89 million views worldwide, and the day after the game, 26 percent of those came from outside the US.
The Ad Blitz team was so excited by all of you that participated, so to thank you we pulled together an infographic about the activity from the big game.
If you’re as inspired as we are by some of these commercials, check out more creative campaigns on YouTube to spark some ideas of your own.
Lexi Turpack, YouTube interactive programs analyst, recently watched ‘Vitalic - Poney Part 1.’
Tampilkan postingan dengan label ad blitz. Tampilkan semua postingan
Tampilkan postingan dengan label ad blitz. Tampilkan semua postingan
Jumat, 16 Maret 2012
Jumat, 17 Februari 2012
And the YouTube Ad Blitz winners are...
While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you voted M&M’S “Just My Shell” commercial as your favorite ad of the Super Bowl!
Rounding out the top five commercials of the big game are spots from Chrysler Group, Bud Light, Chevy Silverado and Doritos:
2. Chrysler Group “Halftime in America”
3. Bud Light “Rescue Dog”
4. Chevy Silverado “2012”
5. Doritos “Man's Best Friend”
Give me the stats!
In its fifth year running, YouTube Ad Blitz has already surpassed previous years with 133M views from fans worldwide, up 43 percent from last year (as of Sunday, 2/12)...and still counting! In fact, during game time roughly 6 percent of all U.S. YouTube traffic came from people watching Super Bowl commercials on Ad Blitz.
The days that saw the highest volume of views were Sunday, Monday and Tuesday, making up 82 percent of total views received over the week. And it wasn’t just fans in the states seeking out the commercials — nearly 18 percent of all views came from outside of the U.S. Other interesting stats include:
Mike Yapp, director, YouTube Creative Content, recently watched “The Jeremy Lin Show at MSG!”
Rounding out the top five commercials of the big game are spots from Chrysler Group, Bud Light, Chevy Silverado and Doritos:
2. Chrysler Group “Halftime in America”
3. Bud Light “Rescue Dog”
4. Chevy Silverado “2012”
5. Doritos “Man's Best Friend”
Give me the stats!
In its fifth year running, YouTube Ad Blitz has already surpassed previous years with 133M views from fans worldwide, up 43 percent from last year (as of Sunday, 2/12)...and still counting! In fact, during game time roughly 6 percent of all U.S. YouTube traffic came from people watching Super Bowl commercials on Ad Blitz.
The days that saw the highest volume of views were Sunday, Monday and Tuesday, making up 82 percent of total views received over the week. And it wasn’t just fans in the states seeking out the commercials — nearly 18 percent of all views came from outside of the U.S. Other interesting stats include:
- The most popular ads drove the majority of views - 65 percent of video views came from the top ten commercials.
- Google searches related to [Super Bowl commercials] peaked on Monday, but continued through the rest of the week.
- More than 32 percent of all mobile votes occurred on Tablet devices, our first year running Ad Blitz on a tablet-optimized channel.
Mike Yapp, director, YouTube Creative Content, recently watched “The Jeremy Lin Show at MSG!”
Senin, 23 Januari 2012
NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz
Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.
As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you’re on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for YouTube Ad Blitz, adding online promotion to its Super Bowl coverage.

Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, “YouTube’s Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded.”
The Ad Blitz gallery will be hosted on NBCSports.com and the YouTube Ad Blitz Channel, where you can watch your favorite commercials after they’ve aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We’ll also host a Google+ Hangout after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.
Let the ad game begin!
Suzie Reider, head of industry development, global video team, Google, recently watched “6 tips for an awesome football party - Super Bowl XLVI.”
As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you’re on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for YouTube Ad Blitz, adding online promotion to its Super Bowl coverage.
Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, “YouTube’s Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded.”
The Ad Blitz gallery will be hosted on NBCSports.com and the YouTube Ad Blitz Channel, where you can watch your favorite commercials after they’ve aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We’ll also host a Google+ Hangout after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.
Let the ad game begin!
Suzie Reider, head of industry development, global video team, Google, recently watched “6 tips for an awesome football party - Super Bowl XLVI.”
Langganan:
Postingan (Atom)
